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Five Fresh Watch Brands to Consider

It sometimes feels like there’s a new mens watch brand out every week, which can make it hard to know which you should consider and which are a waste of time. Choosing between brands that have been around for centuries or weeks is really difficult. Here are five of our favourite watch brands, both old and new, that manage to stay fresh, unique and are well worth your time.


A favourite at all luxury watch conventions, a U-boat timepiece has something for everyone. Combining classic design with its high quality Swiss chronograph, U-boat watches are an example of technical brilliance. They manage to stay current and fresh with materials such as titanium, carbon, bronze, silver and ceramics. They create some of the most visually appealing watches around, with hundreds of innovative designs.

Uniform Wares

Creating watches that embody character and distinction through intelligent design, not branding is what Uniform Wares are all about. With an objective to create a progressive, clean wristwatch collection for the modern man of substance and style, their watches are always on point and always in style. If you want a simplistic but premium quality, contemporary timepieces that have made a permanent mark on the watch industry, Uniform Wares are for you.

88 Rue Du Rhone

This independent brand of Swiss luxury watches was launched by Pierre and Elie Bernheim, the grandsons of the legendary Swiss watchmaker, Raymond Weil. This contemporary brand offers a sophisticated selection of watches, harmonising Swiss excellence, diverse designs, tradition and innovation. Offering a new element of luxury for a new generation and a new era, the 88 Rue Du Rhone offers the modern man a fresh, classy watch choice, that stands out from the crowd.

Daniel Wellington

Daniel Wellington watches have been a must-have all year. They’re classic and effortless designs are simple and understated. Wellington have cleverly introduced interchangeable NATO straps with a thin and elegant face to produce a clean and versatile brand. This is probably the best place to go if you want something minimalistic, timeless and classy.

H Moser

Edouard Meylan brought his small-scale watch house into the limelight earlier this year by writing an open letter to the chairman of the Swiss National Bank rebuking its decision to un-cap the franc – a change that many thought would hit Swiss watch exports. As a result, Moser’s sales were given a boost by the publicity, and it’s easy to see why. All their movements are manufactured in-house, with every watch built and finished by hand, resulting ultimately in a classy design.

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