Purchasing clothing online has become one of the most popular ways to shop with the UK sales of online fashion increasing by 14.5%, reaching £10.7 billion in 2014. According to London Fashion Week, as many as seven in ten (70%) internet users in the UK buy clothing and footwear online. Clothing and footwear are the most purchased item online, but as a nation we’re now used to buying just about everything online – holidays, our food shopping, school uniform, watches from the likes of TicWatches.
With so many online fashion and clothing retailers available across the globe it can be difficult to determine the best, which is why we have come up with the top three chains in online fashion retail.
This is a very popular British online fashion and beauty store. ASOS takes inspiration from famous fashion brands and trends to come up with the best collection available online.
The site has over 21.3 million new visitors every single month, making it one of the most visited online retail sites in the world.
ASOS was established back in 2000 and since then has produced its own label as well as offering over 50,000 other branded products. This gives customers and online visitors a huge fashion catalogue of items to choose from. One of the best aspects of ASOS are the catwalk videos that showcase various items of clothing available on the site. This gives customers a clearer idea of how the item will look when on.
Boohoo describes itself as a ‘global fashion leader’ and it’s not wrong. The site releases hundreds of brand new clothing styles and accessories each day, leaving their loyal customers spoilt for choice. The site keeps up with every single trend and does this by presenting visitors with the option to look at a collection of items inspired by catwalk trends. For example, popular trends for 2015 are the 70’s, lace, denim and prints, all of which are seen on Boohoo which is a great feature to the site because it makes following the trends easier than ever.
If there is a particular celebrity’s style that you love to steal then visit the ‘Get the Look’ tab on the site which offers suggestions based on the most popular celeb looks. Boohoo is proven as one of the best online retail sites, winning the Lorraine and Reveal Award for Best Online Retailer in 2014.
3. Miss Guided
Miss Guided is an online fashion retailer that claims to be inspired by real life. This is particularly notable by its youthful and contemporary outlook on fashion and the latest trends. The site offers visitors regular updates in the world of fashion and offers a fantastic delivery service to 160 countries across the world. The site has been featured on the Independent’s list of top online clothes shops and was described as being a ‘must-visit destination for on-trend fashion’ with its interactive fashion blog and trend section welcoming thousands of new visitors each week.