On November 1, Nike watch company launched an advertising campaign the federal level under the slogan “Nick. Hours the highest order.” The advertising campaign will be implemented Nika hours in 5 months – by March 2012.
The main objects of this campaign is a video in which gold bullion is transformed to watch Nick, as well as posters, which show the imprint of gold bullion in the form of a wristwatch. Videos about Nick watches will be showcased at the federal and cable TV channels and advertising images take their place in the federal press.
“The advertising campaign of this magnitude for the Russian market jewelry watches a very significant event. Last year, 98% of all advertising of watches owned by European brands,” – says Marketing Director Nick Anastasia Grandfather.
Advertising concept has been developed and implemented a production studio and independent Fetish Film Agency IQ marketing. Director movie about Nick’s clock was Raf Vaton, previously filmed ads for such brands as Pontiac, Bacardi and Infinity. Transformation of gold bullion in a watch carried a Spanish studio TRIZZ, which made the graphics for the advertising Honda, Braun, Lexus and Mercedes.
In general, all creators of commercials for Nike belong to the so nazyvaemome “stellar structure.” For example, the music was written by Fabio Foundation, who worked for Bjork and Radiohead. A director of photography was made by Michael Krichman – winner of the Venice Film Festival, the operator of feature films “The Return”, “Exile” and “Helena.”