Schwarz Etienne, Modesty And Authority . Schwarz Etienne firm of more than 100 years

Modesty And Authority



Schwarz Etienne firm of more than 100 years ago founded the Arthur Schwartz and his wife Olga Etienne. Preferring not to publicize the facts, it serves the titular brand like Mauboussin, Chanel, Jaguar, Caran D’Ache. Waterman, Bally, Revlon … collaboration with Dunhill lasted 25 years continuously!

The company produced and own hours, but under different names: for example, Alpha, Astin. Levrette, the most famous of which was of course, Venus. And made the watch entirely – from design sketch to a number of engraving on the case – the factory Schwarz Etienne. In the role of the customer at one time served the Vatican – Holy See to set up Venus of specific gray-gold and in the USSR Venus wore a wrist Leonid Brezhnev.

In 1992, the grandson of the founder Andre Schwarz finally decided to release a watch with a logo on the dial Schwarz Etienne. The last decade has been a difficult period in the history of the brand. Extensive experience without marketing support is not provided her success and has sales. Only the acquisition of a new owner – C. Wilhelm & Cie – Schwarz Etienne allowed to return to the market.

Modesty And Authority
To date, production Schwarz Etienne consists of six separate factories, which in 2008 will bring together under one roof. After the combination will focus on creating a complete closed-loop factory. If you currently own production machinery is equipped with 40% of products by 2010 hours will be produced and assembled on site from start to finish.

JEWELRY La Chaux-de-Fonds

The vast experience of working with the most picky customers, representing the elite class hours luxe, you can easily create superb ergonomics and quality of housing three basic shapes: circle, square, barrel. In the model of Classics Round Power Reserve round case is made of stainless steel and has a universal dimension: 42 mm in diameter with a 12-mm height. This body looks good on any size wrist. Jewelers Schwarz Etienne encrusted with diamonds to 398 of the highest quality weighing 2.950 carats.

Domed sapphire crystal with anti-glare coating, perfect dial with guilloche pattern and classic details of Arabic hour markings and minute scale. The mechanism of this clock is not used his own, and a rare caliber automatic manufacture of La Joux-Perret 3513 J with a large date indicator and power reserve.

I want to note and hand stitched strap of crocodile leather. Large picture suggests. That the strap is made of the most expensive part of skin and soft reptiles – from the belly. Proprietary cast clasp is not as simple as it seems. On the inside she has a seizure, which greatly facilitates the operation with a strap that fits snugly to the buckle and can not accidentally undone.

Modesty And Authority
One of the clearest examples of square case watch – Ref. 1048301 chronograph (a collection of New York, Carree). It incorporates modules big date (at the level of “6:00”), as applied to the bezel 24-hour counting GMT. This new 2008 is a lightweight version of the diamond-encrusted chronograph The Quartet, was released in a series of New York in 2007.

“Barrel” – a collection of vintage watches London, Tonneau (Ref. 245 401), equipped with a mechanism of its own production. Most date posted on the mark “12.” Second hand – the “6 o’clock”. This model is interesting for its design and color scheme. Guilloche dial contains not only the hour, minute and contrasting markings.


One of the most effective, but not every brand available ways to show their skills is to produce hours of round-biyonom, completely designed and produced by the factory Schwarz Etienne. Each model has been developed for three years, and then collected for 30 days. Schwarz Etienne brilliantly coped with this task by making 12 copies of Tourbillon Millennium and Toubillon Skeleton. For beautifully decorated dial hides a complex mechanism, which boasts a number of innovations. For example, to always maintain a center of gravity in the center of the tourbillon carriage, the creators have developed a totally new system of regulation. Balance is provided by a different number (but not more than three) of the centrifugal loads of gold or nickel silver for each of the three pillars of the carriage.

In the hours series Roma La Classica, the mechanism of its own production. They date combined with retrograde GMT. Engineers were able to construct a fuddy-duddy with a spring: it provides support and retrograde probe, and return the entire set of gears in order to avoid fluctuations in the arrow.

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