One of the world’s leading watch brand Tag Heuer announced the end of his ten-year collaboration with the famous American golfer Tiger Woods. Watch company did not renew the contract, which expired on May 31, 2011.
The partnership between the Tag Heuer and Tiger Woods was the longest in company history.
Problems with the sponsors in the Woods appeared in 2009, when he was defeated in the final tournament and lost several sponsors. And although the company Tag Heuer was still “remained” with him she still has revised its relationship with the golfer.
Swiss watchmaker Tag Heuer (Tag Heuer) was founded in 1860 by Edward Hoer – then it is also called Heuer.
In 1889 at an exhibition in Paris the firm received a silver medal for the exposed collection of chronographs.
The turning point for the company began in 1916 in which she has patented Mikrograph – the world’s first watch capable of measuring up to 1 / 100 second.
The basis of the lineup TAG Heuer is such popular series as the Carrera, Monaco and Link. The company Tag Heuer brings creative genes of its founders, entrepreneurial spirit, commitment to innovation an obsession with the desire to achieve perfect accuracy of time and sincere love for the prestigious sports. In terms of sales Tag Heuer is one of four world leaders. Officials of the company are: Tiger Woods, Brad Pitt, Maria Sharapova, Uma Thurman, Kimi Raikkonen, Fernando Alonso, Michael Schumacher, Leonardo DiCaprio … The company also manufactures Tag Heuer mobile phones and sunglasses. The lines of watches: Monaco, Carrera, Silverstone, SLR, Link, Aquaracer, Formula 1, Microtimer and women’s collection.