In January 2011, at the international exhibition SIHH watch the famous Swiss brand Baume & Mercier announced the start of large-scale advertising campaign, his new collection of watches Hamptons, held under the motto “Life – is a series of moments.”
The project was inspired by the picturesque scenery of the city of Hampton and a new collection devoted to the Hamptons to him.
Collection released in August 2011.
During the long three years the company worked on this project, trying to realize her authentic and relaxed elegance of the sea port town on Long Island. As noted by Allen Zimmerman, CEO of Baume & Mercier: We have always created a watch that had been confined to an important or special moments. With regard to this concept, it displays the idea of trailing a circle. Life – is a series of unforgettable moments with family, friends or just relaxing.
Zimmerman adds that the city of Hampton has a great potential for international tourism, trade and cultural activities. “Hampton could be in America due to its geographical location – says Alan Zimmerman – but the spirit of the city is so international, that spreads around the world.”
To reassure the public in the international atmosphere of Hampton, Baume & Mercier brought journalists from around the world. They saw and experienced firsthand the beauty and tranquility of large sand dunes, beautiful wooden houses, old Adirondack chairs and Victorian terraces, from which a magnificent view of the sandy beaches. This unique city is the epitome of elegance with its yachts, wine cellars, bicycles and bonfires. All these attributes of family happiness occupy a prominent position in the company’s philosophy since its inception in 1830.
Family values, the elegance of the seaside town and its luxury highlighted in the design of a new collection of Hamptons. The appearance of this perfect wristwatch inspired by the museum specimens in 1940, with their square and gracefully curved lines corps.
New chronographs made in the same vintage style, but with more modern circuits. Stainless steel clad in a gray shade of the tree, silvered dials and a warm sunset embodied in pink gold.
Central model in the collection are the men’s wrist watch with automatic winding, caliber, based on the ETA 2895. The model is equipped with a square screen on the second position temporarily index 6. There is also the option of an automatic chronograph with a red square meter based on the caliber ETA 2894. Dials with Arabic numerals are color versions – black and anthracite.
The next two models from the collection made in the style of Art Deco buildings with curved lines and Roman numerals. The first version of the model equipped with a transparent back cover and the second version of the model with the case in pink gold designed by a mechanical hand-wound mechanism that has a power reserve of 42 hours.
Models of female watches that are included in the collection, decorated with diamonds of various sizes. The basic model is the owner of the housing with the ears, completely encrusted with diamonds weighing 80 to 1.78 carats. On the back by the client can be decorated with the initials of the owner. Collection Hamptons – it’s very elegant, but at the same time, comfortable, luxurious style and the memory of the best moments of life.