Watches: surge in European sales. Swiss brands win



At Baselworld 2011 was published a very interesting field of study with regard to the European market watch. In particular, Italy GfK Retail and Technology , a leader in market research, has released the sales data of clocks in Italy, France, England, Germany and the Netherlands in 2010. Result: these countries have reached 28.8 million units sold in 2010 for a total of 3.7 billion euros.


Sales of watches with a price greater than 1.000 euro have generated a market share exceeding 40% of total sales in the European market, and this underlines the importance of high-end Swiss brands on the market.
On the other hand, sales of watches price under $ 100 account for 24% of sales in 2010, showing how the market is polarized.

GfK SE is a company specializing in the collection and analysis of market information relating to consumer products, global presence and structured into three business units: Retail and Technology, Custom Research, Media.

Born in 1934 in Nuremberg, where he still hosts the headquarters of GfK SE has become, thanks to a strong international policy started in the seventies, a multinational company present in over 120 countries, with 115 companies and over 10,000 employees, and is the fourth group in the world by turnover in the field of market research.

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