Ferrari SpA and the Movado Group Inc. enter into a long-term licensing agreement to jointly develop, as well as on the issue and sale of watches Ferrari and Scuderia Ferrari. Earlier this honor has been awarded Girard-Perregaux, Panerai, Cabestan and Hublot.
Indeed, the clock and the machine class “luxury” complement each other perfectly! Followed by other eminent unions there is a new alliance: Ferrari-Movado.
Ferrari and Scuderia Ferrari will be a corporate logo of Italian sports cars. While that was not published any pictures of these hours, but the CEO Efraim Grinberg, Movado told that the designers drew inspiration from the design features of cars Ferrari – GT and F1.
To assess a new design for the dignity of luxury lovers will be able to until next year at Basel. Target price – 1500 EUR.
On foreign sites, meanwhile, is in full swing captivated discussion: what happens if you replace the sun Movado brand on the prancing horse Ferrari …