In Geneva – the heart of the global watch industry – November 11, summed up the organized Ringier Group Prize “Watch of the Year.” The famous brand TAG Heuer has twice the highest recognition: the best watches and the best advertising campaign.
The best version of Ringier Group has been recognized through the “People’s Choice Award” wristwatch Carrera Mikrograph 1/100th, which can measure time intervals up to 1 / 100 second. These watches were the first in the world of mechanical chronographs with a column wheel, able to note the time with such precision. With two of the balance wheel having separate runs, this chronograph stopwatch can be used without interfering with the progress of the movement.
Wristwatch Carrera Mikrograph 1/100th released limited edition of 150 copies with a brown or anthracite dial. For the first time these unique watches were presented at the exhibition of Formula 1, entitled “Possession of speed.” Release of this “fastest” model TAG Heuer noted the 150th anniversary of involvement in racing.
Just watch brand TAG Heuer won the title of the best advertising campaign organizer year. The precision and splendor TAG Heuer watches on posters emphasize hummingbirds and chameleons by the agency CLM BBDO of watch parts.