Swatch Group plans to open in Moscow on his second multi-brand showroom Happy Hour. Area of the store hours will be as much as 380 square meters. The opening is planned in the center of Moscow on Tverskaya Street.
Inside, Happy Hour will be presented to watch the most famous brands that make up the Swatch Group. This is a watch brand Longines, Union Glashutte, Tissot, Rado, Certina, Hamilton and of course the Swatch. The opening hours of the store is planned for November this year.
Project Happy Hour, combining hour mark with a mid-priced premium brands has already demonstrated great results in Russia. The first store hours Happy Hour was launched in “Mega – Belaya Dacha” and has 90 square meters.
In opening the second store hours Happy Hour agent for the transaction is the company Penny Lane Realty. Head of Property commented on Penny Lane Realty:
“To emphasize the uniqueness presented in Happy Hour hours, the manufacturer carefully selects the location of the store. Tverskaya Street is a very prestigious and fashionable place, as if specially designed to store expensive watch.”